Professor's Picks

This is the manual for building a culture of excellence in your organization from top to bottom. Legendary 49ers coach Bill Walsh outlines his Standard of Performance—proving that winning isn't born on game day, but built through detailed standards, practice habits, and operational discipline.

A book every coach should have. A swell of info about everything football—from offensive and defensive philosophy to player evaluation and program building. Every coach needs this book in their library.

From building a culture, how to relate and manage your staff, and everything in between, this book lays out proven organizational practices to help your team win. It includes an incredible article featuring Tom Brady on winning, helping modern coaches pivot away from old-school yell-and-demean methods.

The foundational book of the modern NFL call sheet. Brian Billick goes in depth about how many situations occur in each game and paved the way for how modern football teams practice, script, and prepare for game day.

A great book to teach you how to overcome adversity and reframe your challenges as the path. Packed with motivational content for coaches to use on players throughout the season. From coming back after a rough INT, a bad game, or a tough injury, this is a must-read as obstacles are a nonstop occurrence in this business.

The BALL for Friday nights and Saturday afternoons. Just be ready to break the ball in when it arrives as fresh high-grade leather requires proper conditioning to unlock its true grip and feel.

All you need to get your speed, footwork, and agility RIGHT. Loaded with gear to run drills for all positions on the field. A must-have for putting in work during the offseason.

Every coach needs a whistle and you can never have enough. High-decibel, pealess design that cuts straight through noise—keep a stash in your bag so your staff is covered.

Hands down the best beginner football on the market. Size and grip are ideal for small hands learning throwing mechanics and catching confidence. If a player is hesitant about catching, lower the air pressure slightly to soften impact, then gradually add more air back as confidence grows.

Having your players ready to go on game day is KEY. With so much space for information, you can use these bands for plays, motivational reminders, or key words to reset players' emotions. A ton of different colors and varieties so players look good while being very mentally prepared.

Grab a ball and this set—it's all you need to have a game and get moving. Flag teaches amazing fundamentals and spatial awareness when ready for tackle. We love the belt on this flag set as snapping it together is so much easier than the old way of doing it.

You can never have enough film and information on your team or the others. Set the tripod down, throw in your smartphone or tablet, and get SCOUTING.

You can never show your players enough ways to execute a play. Double-sided with a full field on one side and a zoomed-in grid on the back—use it in the film room, on the field, and on the sideline to draw up plays, reinforce ideas, and communicate clearer.